Authentic Films For Those Who Do Good.
 

THIS IS GOOD.
FILM + DIGITAL

 

ATLANA • ABU DHABI

Helping businesses that do good to be found, seen, loved and trusted by the right customers, using the right moving films.

Without any sales gimmicks.

 
Navina_Hug.jpg
 

YOU’RE A BUSINESS THAT DOES GOOD, BUT PEOPLE WHO NEED YOU AREN’T AWARE OF  YOU, OR JUST CAN’T FIND YOU. 

You strongly believe that your service could help solve people’s problems and transform their lives. You spend time and money (or not) trying to use well-intended methods on how to reach your audience, by casting a wide net and pushing more videos, free-resources, podcasts and content hoping it would get you the customers you want. But for some reason these methods aren’t having the impact you know they could.

 

 

WE GET IT. And it’s not your fault.

Because the harsh truth is people are sick and tired of being treated as consumers, being sold more stuff, content and information to. And neuroscientists have found that emotion is the fastest way to impact the brain’s decision-making abilities.

So, we use stories. And we put it work to target and connect with the right prospects, transforming them from strangers to clients with total authenticity.

 

 

We’ve helped so many businesses sell their services without trying to sell by taking them through our 3-step process where we:

1.png

STRATEGIZE

Empathize with their pain and desires, and come up with a specific plan using our Values Based Story Mapping™ process.

4.png

STORY

Intuitively craft authentic films designed to cut through the noise and trigger the hearts of the right target audience.

10.png

HEARTS

Digitally distribute these videos in an intentional way to generate leads and take doubtful prospects to customers who trust you.

Today, more than ever, we need to see good in the world. Our dream is to help businesses like yours grow so that more people can find and experience the goodness that is possible. We want people to look at your business and the lives you helped transform and say, 

“This is Good.” 

 

 

Stop being the best-kept secret.

Book a free discovery call to see how we can help you grow.

 


 

“I knew from the very first conversation with Ray that he was the person to tell our story.

 Before we discussed a single filming detail, he asked thoughtful questions and listened intently to understand our organization’s mission, challenges, and project goals. The resulting video captures the essence of our organization and has exceeded our expectations.”

— ALLISON BOAZ | MANAGING DIRECTOR , IN THE CITY CAMP

 

 

“Ray delivers value and quality for money, with enduring impact.”

— Brian Lott | Chief Communications Officer, Mubadala Investment Company

 

 

“Ray has incredible people-skills that allowed him to unlock the people being filmed. We now have a powerful case study that allowed our clients to speak on our behalf and we’ve already generated new business simply by leveraging this video.”

— JUSTIN WESTBROOKS | PARTNER , GIANT WORLDWIDE

 

 

“One of the things you will have to deal with when working with Ray is - not only his attention to detail but his moral compass, integrity and thought processes with regards to story.”

JASON CARTER | MUSICIAN AND FILMMAKER

 

 

“Ray is a storyteller to the bone. With a strong vision and an ability to deliver, he has consistently been able to tell stories with empathy and a high level of craftsmanship.”

— MOUSTAFA ZAKARIA | FOUNDER + DIRECTOR/PRODUCER, SARD MEDIA

 

 

“Ray has a charming and compassionate way of drawing people out to tell their story...You are also in the presence of a first-class personal coach who will stop the show to engage and listen on a level of depth uncommon to our fast-paced lifestyles.”

- ARMANDEE DREW | INTERCULTURAL CONSULTANT


 
Authenticity always wins.
THE ACT OF SHARING STORIES HEALS.
— RAY HADDAD - CREATIVE DIRECTOR, THIS IS GOOD
Screen Shot 2018-09-05 at 6.11.02 PM.png