Films For Those Who Do Good.
 

THIS IS GOOD.

 

Helping organizations that do good nudge change through human-centric films that hit right in the feels.

Atlanta • ABU DHABI

 
Navina_Hug.jpg
 

YOU’RE AN ORGANISATION THAT DOES GOOD, BUT PEOPLE WHO NEED YOU AREN’T AWARE OF THE IMPACT YOU’RE MAKING, ARE CONFUSED ABOUT WHAT YOU DO, 

OR JUST
DON’T FEEL YOU.

You strongly believe that what you have to say could nudge change into the world. You spend time and money trying to use well-intended methods on how to reach your audience, by pushing more expensive videos and content hoping it would resonate with the audience you want to influence. But your audience is not feeling you, which means they are not taking action.

 

 

WE GET IT. And it’s not your fault.

Because the harsh truth is people are sick and tired of being treated as consumers. And you’re fed a steady diet of lies that you should push for more trendy films, content, and information to your audience. But neuroscientists have found that emotion is the fastest way to impact the brain’s decision-making abilities. 

So, we use story.

 

 

And we use a proven human-centric process to holistically help you authentically cut through the noise and reach the hearts of your audience:

1.png

1. Empathy

We get clear on the heart behind your message.

2. Design

We design a story with the right audience’s hearts in mind.

3. Magic

We create the right story that couldn’t be seen or felt before.

Today, more than ever, we need to see good in the world. Our dream is to help organisations like yours draw more people to you so they may find and experience the goodness that this possible.

We want people to look at you and what you do and say, 

“wow, This is Good.” 

Stop being the best-kept secret.

Book a free discovery call to see how we can help you.

 


 

“I knew from the very first conversation with Ray that he was the person to tell our story.

 Before we discussed a single filming detail, he asked thoughtful questions and listened intently to understand our organization’s mission, challenges, and project goals. The resulting video captures the essence of our organization and has exceeded our expectations.”

— ALLISON BOAZ | MANAGING DIRECTOR , IN THE CITY CAMP

 

 

“Ray delivers value and quality for money, with enduring impact.”

— Brian Lott | Chief Communications Officer, Mubadala Investment Company

 

 

“Ray has incredible people-skills that allowed him to unlock the people being filmed. We now have a powerful case study that allowed our clients to speak on our behalf and we’ve already generated new business simply by leveraging this video.”

— JUSTIN WESTBROOKS | PARTNER , GIANT WORLDWIDE

 

 

“One of the things you will have to deal with when working with Ray is - not only his attention to detail but his moral compass, integrity and thought processes with regards to story.”

JASON CARTER | MUSICIAN AND FILMMAKER

 

 

“Ray is a storyteller to the bone. With a strong vision and an ability to deliver, he has consistently been able to tell stories with empathy and a high level of craftsmanship.”

— MOUSTAFA ZAKARIA | FOUNDER + DIRECTOR/PRODUCER, SARD MEDIA

 

 

“Ray has a charming and compassionate way of drawing people out to tell their story...You are also in the presence of a first-class personal coach who will stop the show to engage and listen on a level of depth uncommon to our fast-paced lifestyles.”

- ARMANDEE DREW | Transformation Coach


 
Good exists.
People don’t see it.
We’re here to show it.
— RAY HADDAD - Founder, THIS IS GOOD
Screen Shot 2018-09-05 at 6.11.02 PM.png